An industrial designer who also builds the tools: product design, 3D modelling, design automation and AI-enhanced workflows.
Jukka Roitto
Jukka Roitto has designed products for serial production since 2012: furniture, upholstery, canopies and protective covers for boat manufacturers across Europe. The automation tools grew out of that work, one repetitive task at a time.
Roitto Design Works is the independent side of that practice. Design and software services, offered as a sole proprietor, open to clients in any manufacturing sector.
The software products are built with AI coding agents, designed and directed from the workshop floor.
Industrial Designer at VA-Varuste since September 2012. The company makes marine soft goods, with production in Finland and Poland. Working at the factory means daily contact with production, from material selection to final assembly.
The work is on the products VA-Varuste supplies to Saxdor Yachts, Nimbus, Finnmaster, Sargo and numerous other premium and motorboat manufacturers in Finland and Europe: upholstery systems, sofas and sunbeds with integrated mechanisms, pilot seats, canopies and covers.
Lead designer of the products VA-Varuste supplies to Saxdor Yachts since the brand's start in 2019, alongside the supplier products of several other boat brands.
Industrial designer (MA) with 14 years of experience in product development from concept to series production, and creator of published CAD software for Rhino and Grasshopper built with AI coding agents. Combines industrial design, design for manufacturing (DFM), computational design and hands-on generative AI to shorten the path from design to production.
Design: Industrial Design, Product Development, Concept Design, Design for Manufacturing (DFM), Prototyping, 3D Modelling, CAD, Technical Drawings, Production Documentation, R&D
Computational design: Rhino (Rhinoceros 3D), Grasshopper, Parametric Design, Computational Design, Design Automation, Process Development
Tools: Rhino (expert), Grasshopper, Adobe Photoshop, Illustrator, SolidWorks (basics), AutoCAD (basics), WordPress
Artificial intelligence: Generative AI, AI Agents, AI-assisted Software Development, Claude Code, Requirements Specification, Acceptance Testing, AI Adoption
Product: Product Management, Software Testing, Release Management, Software Licensing, Technical Documentation, Customer Support
Domain: Marine Industry, Boat Interiors, Seating, Furniture, Mechanisms, Sheet Metal, Welded Structures, Plastic Parts, Plywood, Upholstery, Soft Goods
Consumer sales of telecom operator products; B2B sales of websites and directory services.
Thesis: Formalizing Tacit Knowledge into a Parametric Design Tool: Automating Boat Canopy Design (2026).
Thesis: From Tool to Assistant: the E-Motion HQ Light Vehicle Scenario (2010).
Finnish: native. English: good.
Latest degree, 2024 to 2026
Master of Culture and Arts
Muotoilija (YAMK), Innovation Expertise
Savonia University of Applied Sciences
Bachelor of Culture and Arts, Industrial Design, Kuopio Academy of Design, 2010
EQF 7European Qualifications Framework, level 7: a master's level degree, comparable across Europe.
The real process is audited first: the clicks, the paper notes, the rework. The solution fits the workflow, not the other way around.
Work across product categories, materials and production methods distils into practical expertise, tested in real work rather than in textbooks.
The process is broken into pieces and automated step by step. It starts with a small, sharp tool and grows only what proves its value in use.
Design and software services, rooted in 14+ years on the inside of demanding manufacturing, where designs have to survive real production and real conditions.
Independent industrial design for physical products in any manufacturing sector. Furniture with built-in mechanisms, laser-cut metal and wood, welded tube structures, moulded plastic and foam: over a decade of products taken from the first sketch to the production line.
Surface and solid modelling in Rhinoceros 3D, from the first concept volume to the model the factory builds from. Mechanisms are tested in motion inside Rhino with RhinoChelae, a plugin developed here, before anything is made. Renders come from the same model.
Custom Rhino and Grasshopper tools that turn hours of repetitive modelling and documentation into one-click operations. Built with AI coding agents and directed by a designer who lives inside the workflow.
Rhino has no mechanism motion of its own. This chain is built and driven inside Rhino by RhinoChelae, a plugin developed here.
Tooth counts set the ratios, and one motor drives the whole train in the viewport. Also RhinoChelae.
Notches and seam allowances are placed along every edge of every piece in one step, with RhinoNotchesPro.
Material selection, manufacturing feasibility and design-for-production guidance. The real process is audited first, the clicks, the paper notes and the rework, so the solution fits the workflow and not the other way around.
When a tool proves itself in real production it is released as a product. Three are on sale today, each one born from a job that had to be done by hand too many times.
RhinoChelaeMechanisms and motion inside Rhino
RhinoNotchesProNotches and seam allowances for patterns
CutForge2D nesting for CNC or hand cutting
Describe the project briefly: a new product, a manufacturing puzzle, or a workflow that needs streamlining.
